Living Green Essay Example for Free

Living Green Essay We Can Improve Our Current Ecological Crisis By Living Green   by: Marcus Wilson Our world continues to deteriorate as natural cataclysms, nuclear power plant issues and general apathy evokes havoc. This earth will soon be gone unless its citizens make an effort to do something about it. There is a climbing population, there is corruption, and there is big time pollution. The best thing for people today is to turn to green living. Many people do not actually understand what living green is all about. Anything that you do that produces a beneficial effect on the environment is green living. These are things that we must do so that the younger generation will have a healthy earth to live. The ultimate goal for green living is to have the Earth in ecological balance. Not only that, but green living cleanses the surroundings by flushing toxins out of the environment. When we decide to live green, our earth will be a better place for everyone and we can maintain it for a very long time. Nature itself is fighting to keep its balance as it is being attacked from all sides. There are numerous places in the world where water is decreasing. Nowadays we live in a concrete jungle, with the elimination of numerous forests and trees, that there are hardly any trees or plants around. There is a great deal of pollution, and the air is so awful, that when commuting from one place to another, it is tough to travel the distance without being grimy on arrival. Our children or grandchildren will live in a world where oil or trees dont exist anymore and the earth would fall apart. Each day, our world is slowly being obliterated but no one appears to be paying attention. Our society is being assailed by the many disturbances in the world. Our planet is struggling to deal with the ecological crisis, global recession and fiscal crisis. Each day money is being spent on frivolous things while crucial issues are being neglected. Very little money is being used on improving the health of our planet or promoting green living. What steps do we need to take so that we are in the habit of being green. Can work together and conserve water, use less power and plant new trees. Are we making an attempt to clean up the environment for later generations? Is everyone on the planet doing their best to reduce pollution? Is the number of men and women who love green enough to protect our succeeding generations? There is not a lot of time that remains so we need to work right away to live green.

The Syngne of Surfet and the Surfeit of Signs in Sir Gawain and the Green Knight :: Essays Papers

The Syngne of Surfet and the Surfeit of Signs in Sir Gawain and the Green Knight [152] Sir Gawain and the Green Knight contains many words and terms that ask for more than a narrowly secular reading of the poem to account for them. Examples that come readily to mind include "couetyse" (2374), "faut" (2435), "teches" (2436), "surquidrà ©" (2457), and "surfet" (2433).1 These and other words possess strong theological valence, and they are as important to interpreting the poem as are words that derive from courtly or heroic or other codes. As part of a book in progress, "The Knot Why Every Tale is Told": Toward a Poetics of the Knot in Western Literature from the Classics to the Renaissance, I am preparing a study of Sir Gawain and the Green Knight that focusses on the figure of the knot in the poem, its relation to the similar figure in Dante's Commedia, especially the Paradiso, and the importance of the figure to understanding the theological vocabulary of Sir Gawain. The following remarks derive from this study-in-progress, and although necessarily they must a bbreviate many of my findings to date, they still provide a reliable sketch of several crucial elements in the figure of the knot in Sir Gawain and the Green Knight, especially the "syngne of surfet" and the surfeit of signs in the poem.2 Near the end of Sir Gawain, Gawain explains why he accepts the Green Knight's offer of the green girdle: not for its fabulous worth nor for its curious workmanship,[153] `Bot in syngne of my surfet I schal se hit ofte, When I ride in renoun, remorde to myseluen à ¾e faut and à ¾e fayntyse of à ¾e flesche crabbed, How tender hit is to entyse teches of fylà ¾e.' 2433-36 Throughout the latter part of his adventure, of course, Gawain identifies his error by many names (most notably, perhaps, by the crucial pair of terms, "cowarddyse and couetyse"--2374), but "surfet" is, by no means, the least of these.3 Echoing as it does "surquidrà ©," which the Green Knight says he came to "assay" in Arthur's court (2457), and in many ways synonymous with superbia, "surfet" points to that excess traditionally known as pride; and here it is probably best taken to refer to an excess of self-reliance, a pride of mind: Gawain relies on his own "good" judgment in deciding to take the green girdle from Bertilak's Lady when, in fact, his judgment, far from good, is actually corrupt--and corrupt, moreover, in a particular way. The Syngne of Surfet and the Surfeit of Signs in Sir Gawain and the Green Knight :: Essays Papers The Syngne of Surfet and the Surfeit of Signs in Sir Gawain and the Green Knight [152] Sir Gawain and the Green Knight contains many words and terms that ask for more than a narrowly secular reading of the poem to account for them. Examples that come readily to mind include "couetyse" (2374), "faut" (2435), "teches" (2436), "surquidrà ©" (2457), and "surfet" (2433).1 These and other words possess strong theological valence, and they are as important to interpreting the poem as are words that derive from courtly or heroic or other codes. As part of a book in progress, "The Knot Why Every Tale is Told": Toward a Poetics of the Knot in Western Literature from the Classics to the Renaissance, I am preparing a study of Sir Gawain and the Green Knight that focusses on the figure of the knot in the poem, its relation to the similar figure in Dante's Commedia, especially the Paradiso, and the importance of the figure to understanding the theological vocabulary of Sir Gawain. The following remarks derive from this study-in-progress, and although necessarily they must a bbreviate many of my findings to date, they still provide a reliable sketch of several crucial elements in the figure of the knot in Sir Gawain and the Green Knight, especially the "syngne of surfet" and the surfeit of signs in the poem.2 Near the end of Sir Gawain, Gawain explains why he accepts the Green Knight's offer of the green girdle: not for its fabulous worth nor for its curious workmanship,[153] `Bot in syngne of my surfet I schal se hit ofte, When I ride in renoun, remorde to myseluen à ¾e faut and à ¾e fayntyse of à ¾e flesche crabbed, How tender hit is to entyse teches of fylà ¾e.' 2433-36 Throughout the latter part of his adventure, of course, Gawain identifies his error by many names (most notably, perhaps, by the crucial pair of terms, "cowarddyse and couetyse"--2374), but "surfet" is, by no means, the least of these.3 Echoing as it does "surquidrà ©," which the Green Knight says he came to "assay" in Arthur's court (2457), and in many ways synonymous with superbia, "surfet" points to that excess traditionally known as pride; and here it is probably best taken to refer to an excess of self-reliance, a pride of mind: Gawain relies on his own "good" judgment in deciding to take the green girdle from Bertilak's Lady when, in fact, his judgment, far from good, is actually corrupt--and corrupt, moreover, in a particular way.

Factors Affecting Fermentation of Glucose by Yeast

Fermentation is anaerobic respiration whereby food is altered into more simple compounds and energy in the form of chemicals is produced, an example being adenosine triphosphate (biology-online. org/dictionary/Fermentation). All this occurs with the lack of atmospheric oxygen. At the end of the day alcohol and carbon dioxide are the end products when yeast is used in the fermentation procedure. But end products like acetic acid or lactic acid can also be gained depending on the circumstances. The salinity, air conditions, temperature, pH of the system, the enzyme systems of microorganisms, and the type of sugars being fermented can show a variety in the type of end products produced. In this study the tube with the highest amount of chlorine is added, an increase in the rate of fermentation should be observed. Methods and Materials: 100ml of the stock solution of 10% glucose was placed into four separate beakers. Each beaker was labeled â€Å"1 (control),† â€Å"2 (5 drops),† â€Å"3 (10 drops),† and â€Å"4 (15 drops)†. Five drops of 6% sodium hypochlorite was added to beaker #2, 10 drops to beaker #3, and 15 drops to beaker #4. The contents of the yeast suspension were then stirred thoroughly to be sure the yeast cells were suspended and not settled at the bottom and to each solution 50ml of the yeast suspension was added. The contents of each beaker were stirred with a glass stirring rod to mix the solutions thoroughly. Each of the four fermentation tube bowls were filled with one of the solutions and the tubes were tilted so that the vertical arm was full, but the bowl was nearly empty. Each fermentation tube was labeled in order to indicate its contents. The tubes were placed in a warm place (in an incubator or near a heat lamp). Every 10 minutes for 90 minutes a measurement was made and the amount of gas produced in each of the four fermentation tubes was recorded and graphed. Results: Figure 1 As shown in figure 1, this study revealed that when chlorine was added there was a decline in the fermentation tubes excluding group â€Å"two,† the five drop tube. Therefore this observation concluded that when there’s a large amount of chlorine the fermentation rate slowed down. But when there was a little amount of chlorine there was increase in the rate of fermentation. An average of about 15 additional minutes were spared in order to equal the amount of fermentation in the control tube and five drop tube when large amounts of chlorine were evident. Discussion: All four beakers were evaporated by the 60 minute mark. The solution with five drops was the first to completely evaporate, following with the control group, the 10 drops and finally the 15 drops. No real conclusions could be drawn from this study because of the order in which the evaporation was completed. This lab also generates questions that could not have been asked before the lab. Why do some fermentation tubes have all their solution evaporate and not others? What would have happened if more yeast solution were added to the fermentation tubes? With the information discovered, experimenters know some of the different factors affecting fermentation of glucose by yeast. This information will help alcoholic fermentation in the wine and beer industries.

Deviance Tattoos, Piercings, And Body Modifications

Deviance: Tattoos, Piercings, and Body Modifications Towan Cook Georgia Gwinnett College Deviant acts cannot be discussed without taking into account culture, perspective, and religion. Every culture is known for their types of expressions though tattooing, piercings, and body modification. Asian gangs such as the Yakuza are known for their full body tattoos, while African tribes can be associated with wearing rings that stretch their necks. Often, these types of tattooing and body modifications are seen as a sign of beauty or a sign of respect. In the United States, tattooing, piercings, and body modifications are becoming more acceptable, in moderation. Moderation is important when discussing tattooing and piercings. When tattooing, piercings, and body modifications began to alter the overall appearance of the individual, the individual would be considered deviant by majority of society. There are many individuals in the United States that have tattoos and piercings, but majority of the people have tattoos that can be concealed or tattoos and piercings that are not gau dy. An article titled, â€Å"Tattoos in the Workplace† discussed that in 2012 a poll was conducted that stated that 21% of adults in the United States had tattoos (Osland, 2013). However, nearly 60% of people that have tattoos, have them in areas that are hidden by clothes (Kesling, 2013). Although this study may not cover every single individual in the United States, it does give aShow MoreRelatedSocial Deviance and Social Norms Essay911 Words   |  4 PagesSocial deviance is a violation of social norms. So what qualifies as a social deviant? According to sociologist, Howard S. Becker the best definition of social deviance is, â€Å"It is not the act itself, but the reactions to the act, that do something deviant.† In cultures around the world, there are many practices Americans find deviant, but in other cultures, it’s the norm. In many countries around the world, girls are married as young as 11 years old. To Americans, that is considered child abuse andRea d MoreComparative Analysis of the Theories and Methods Used in Inked into Crime? and Nonmainstream Body Modification1504 Words   |  7 Pagesthe Casual Relationships between Tattoos and Life-Course-Offending among males from the Cambridge Study in Delinquent Development† (Jennings, Hahn, Farrington 2014) and â€Å"Nonmainstream Body Modification: Genital Piercing, Branding, Burning, and Cutting† (Myers 1992). Jennings, Hahn, and Farrington’s article investigates the correlation between tattoos and deviant behavior. In addition, the researches ultimately want to discover if the relationship between tattoos and crime may in fact be casual, orRead MoreBody Modifications Are An Example Of External Cues1533 Words   |  7 Pagesand/or lifestyle. Body modifications are an example of external cues that are associated with a wide range of psychological judgments, specifically tattoos and piercings. As tattoos and piercings have become increasingly commonplace, the perception of this particular type of self-expression has gradually changed from very negative to a more positive perception. Despite this, I believe that many people still mentally hold on to the association between deviance and body modifications, even though peopleRead MoreDeviant Behavior/Tattoos Essay694 Words   |  3 Pagesnot conform to what people may consider normal, a behavior that does not meet with many expectations in society. Societies are both social structure and culture. Robert K Merton developed structural strain theory which is a perspective on what is deviance (Crossman, (n.d.)). There are many variations or meanings of what can be considered a deviant behavior. Merton has five categories in which he classified as conformists, ritualists, innovators, retreatists and rebels. Everyone at some time in theirRead MoreWhy Should People Commit Crime And Labeling Theory From A Sociological Perspective1743 Words   |  7 Pagesstudies on deviance; an action or behavior that is out of the norm. However, the question that they are most intrigued with is; what causes a person to commit a deviant act? There are two theories that are in debate, anomie-strain theory, and labeling theory. In this essay, I am going to compare and contrast the two theories and explain how tattooing has become a stigma in today s society. I am going to discuss three similarity views; first they share ties with social strain in deviance, by the wayRead MoreEssay about The Art of Tattoos1110 Words   |  5 Pagesworldwide in its distribution (Roenigk 179). Tattooing has grown to now be consider ed a mainstream activity and is no longer confined to prison populations, sailors, and gang members. Tattooed bodies now include adolescents, career women, and college students (Millner 425). Throughout all these years, tattoos have been used as protection against danger, as love charms, to restore youth, to ensure good health and long life, to accomplish fertility, to bring about the death to an enemy, to cure an illnessRead MoreBody Art and Ornamentation Essays1569 Words   |  7 PagesRunning head: BODY ART AND ORNAMENTATION Body Art and Ornamentation in Different Cultures Introduction to Cultural Anthropology ANT101 July 28, 2013 There is no culture in which people do not, or did not paint, pierce, tattoo, reshape, or simply adorn their bodies (Schildkrout, 2001). Throughout history, body art and ornamentation has become a worldwide phenomenon and has played a key role in our lives, yet there is a social stigma which we cannot seem to rid ourselves of. It is mostRead MoreTattoos and Criminal Behavior Essay1890 Words   |  8 Pagesrate (Irwin 2001, Swan 2006). In western society, tattoos are often associated with antisocial behaviour. In 1895, Cesare Lombroso concluded in his study that the art of tattooing is most commonly found on the bodies of criminals (Putnins 2002). The frequency of tattoo’ are predicted to be found at higher rates in criminal subcultures than in the general public. According to the 2003 Harris poll, nearly 40 million Americans’ have at least one tattoo. The practice is becoming more popular with teenagersRead MoreTattoos : a Permanent Mark on Pop Culture Essay6526 Wor ds   |  27 PagesThe word tattoo comes from the Tahitian tatu which means to mark something. It is arguably claimed that tattooing has existed since 12,000 years BC. The purpose of tattooing has varied from culture to culture and its place on the time line. But there are similarities that prevail form the earliest known tattoos to those being performed on people around the world today. Tattoos have always had an important role in ritual and tradition. In Borneo, women tattooed symbols on theirRead MoreHow Social Class Is Impacted My Childhood, Deviance And Education1279 Words   |  6 Pagesclass is composed of primarily â€Å"white collar† workers with a broad range of education and income; and make up about 30 percent of the U.S. population (188). Throughout this essay, I will distinguish how my social class has impacted my childhood, deviance and education. From the moment a person is born, they enter the world with an ascribed status. An ascribed status is an inborn status and is usually difficult or impossible to change (116). My ascribed status is that I am a white/caucasian female

The Goal Of Physical Education - 1267 Words

The goal of physical education is to help guide the students to living an active and healthy lifestyle. In order to achieve that goal a teacher must understand how to assess the student’s understanding of the material being taught. Many physical education programs only use one form of assessment such as the Presidential Fitness Test, the FitnessGram or a skills test. Each program only tests the physical performance and not cognitive performance as well. Physical Education is more than just doing the physical act because the students must understand the principles behind the act and how it is helping them toward living an active and healthy lifestyle. Students should not be assessed using only one form of assessment because not all students develop the same. As an educator we all know students learn at different rates and in physical education students perform at different rates as well. Focusing on performance as the only assessment will not give an accurate reading on what the students really know. Relying on a limited amount of data to show for student progress in learning doesn’t do much. For instance, it is even more evident elementary school students grasp ideas at varying rates. Assessing based solely on performance is not ideal because the students’ bodies and brains are still developing. To have a quality physical education program it must have multiple forms of assessment which allow the student to fully showcase what they know and allows the teacher to see whatShow MoreRelatedThe Goal Of The Physical Education Teacher2356 Words   |  10 PagesMismatch between What is Taught and What is Needed for Careers The goal of the physical education teacher education curriculum is to train teachers who can provide effective teaching and produce learning outcomes in children. However, when it comes to train preservice teachers, there is no consistent curriculum across the programs in the U.S. It depends on the interests and abilities of teacher educators and to the demands of the institutions in which they serve (Locke, Mand, Sidentop, 1981).Read MoreHumanistic and Social Development1288 Words   |  6 Pages There are many types of Physical Education, but the one I am going to talk about today is Humanistic and Social Development, and how it relates to Physical Education. First off, the primary objective of early physical education programs was a person’s physical health. Humanistic and social development emphasizes self-awareness and choice as a basis for personal growth. With a humanistic approach, there is a connection between physical education and a person’s social and emot ion well-being. ThereRead MoreStudents With Disabilities Of Physical Education1705 Words   |  7 Pages Students with Disabilities in Physical Education Megan R. Johnson Lincoln Memorial University â€Æ' Students with Disabilities in Physical Education More and more students with disabilities are being taught in the public school system today than in the past ten or so years. This gives the students the opportunity to learn and prosper in their least restrictive environment along with their peers. Many educators, as well as those in physical education, are learning how to implement and incorporateRead MoreBasic Education And Physical Education Curriculum1072 Words   |  5 Pagesalways been a part of the regular Physical Education curriculum. Physical Education curriculum was determined by the teacher or school district alone, and had no clear objectives as a whole. Curriculum only had a common goal and did not take into consideration how the specific goal was going to be met. Standards sets on an outline that a teacher can use to create a curriculum that clearly outlines the Do standards help if they are integrated into the physical education curriculum? Both sides will beRead MoreCurriculum Strengths and Weaknesses1333 Wor ds   |  6 PagesThe curriculum that I have chosen is the K-12 Physical Education curriculum of a school in the United States. The strengths and weaknesses of the curriculum were assessed and are explained below. Besides this, recommendations are also provided for improving the physical education curriculum of the school. Strengths and weaknesses of the school physical education program The school-community environment was examined and the quality of the environment was considered to be moderately strong. TheRead MoreEvaluation Project Background Of Physical Education Essay1298 Words   |  6 PagesWhile the term physical literacy is gaining attention in the US as a goal for physical education (PE), physical literacy (PL) has been used within physical education in other countries such as Europe, Canada, Australia, and New Zealand. The internationally accepted definition of PL is â€Å"the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility for engagement in physical activities for life† (Whitehead, 2013). The conception of physical literacy in theRead MoreWhat Does Spark Physical Education?997 Words   |  4 Pagesenvironments and behavioral changes in their students can build to create a healthy, and highly active physical education curriculum for all levels. Not only does it help students develop these motor skills, but does it in a way to promote lifelong wellbeing. This program has been researched immensely and has compared to be much better than the tradition physical education classes. SPARK physical education has proved to have many positive effects for their students. Kids have shown that with the introductionRead MorePhysical Education : Heart Rate Monitoring1591 Words   |  7 PagesHeart Rate Monitors Today in physical education one main goal is fitness and well being. There are many ways that physical education teachers achieve their goal of increasing their students’ fitness level. One way teacher help student increase their fitness level is by heart rate monitors. When using a heart rate monitor it can help show students what it really means to be physically active and what it does to their body. Heart rate monitors are used to calculate the individuals’ heart rate per minuteRead MoreDiversifying Assessment in a Physical Education Class1412 Words   |  6 PagesThis chapter offers strategies and approaches physical educators can implement in their classrooms to diversify their methods of assessment. Assessment is the gathering of information which reflects a student’s achievement relative to curriculum expectations. Through this, certified educators are best able to make professional judgments toward students to enhance their learning i.e.; evaluation, bec ause of the training they have completed. Assessment before, during and after instruction allows educatorsRead MoreGoal Setting Is An Best Way For Students With Track And Improve Physical Fitness Levels906 Words   |  4 PagesGoal setting is an excellent way for students to track and improve upon physical fitness levels. The importance of being able to set goals and to try to achieve them is that each individual student can assess where they are and set goals to improve. Not all students can achieve the same fitness standards. Some students are born with more muscle mass or more fast twitch muscle fibers than other students. Some students have asthma or other physical difficulties that make it difficult to measure

Psychological And Social Aspects Of Psychological Criticism

Psychological criticism is a theory that is associated with literature texts which are concerned with the fictional expression of others, the state of mind of the characters, and the aims of the author. Freud (1856–1939) depicts a diagram to explain the system of psychological internal work. This plan is a â€Å"topographical† map that classifies thought into three sorts: conscious, preconscious and unconscious. Later, he assumes the latter as a basic introduction to his theory. In turn, his schemes consider three contradictory forces: the biological, psychological and social aspects. Freud argues that human behavior is controlled by two things: first, the desire for love, that reflects those psychological demands which allow the biological†¦show more content†¦Freud is widely known for his exposure of the Oedipus complex. He said, â€Å"we do things†¦ really weird and silly things sometimes, for reasons that are to some degree hidden, inaccessible, beyond our direct control or awareness† (White 199). Freud’s theories of social thought and motivations have been challenged by modern psychologists and psychiatrists. His beliefs about human motivations can be applied to examining authors and characters in literature. â€Å"The foundation of his contribution to psychology is the emphasis on the unconscious parts of the human psyche† (Guerin 21). Freud changed our ideas of human behavior by discovering new or controversial areas such as wish fulfillment, sexuality, the unconscious, and repression. Freud believed that sexual taboos repress human desires. The repression of desires causes the unconscious to what human wants. He â€Å"examined symbol, to a study in which way the unconscious awareness expressed itself in the coded system to avoid restriction of the conscious awareness† (Kennedy136). Freud specified the state of mental controls in three types. First, there is the id, which is the inherited natural impulses of the individual, the founding part of the unconscious. Then there is the ego, which refers to that part of the human mind which is conscious of self. Through the work of Freud, this part, acted upon by the id and the super-ego, intermediates with the environment that it is affected by. The super-ego has adopted both

Coca -Cola Company Analysis Marketer and Manufacturer

Question: Describe about the Coca -Cola Company Analysis for Marketer and Manufacturer. Answer: Introduction Coca-Cola dates its history to the late 1800s (Fernando 2009). Its founder, John Pemberton, is said to have mixed carbonated water with caramel- colored syrup coming up with a drink that was of different taste and flavour from the one taken by the people. A retailer, marketer and manufacturer of non-alcoholic beverages, the Coca-Cola Company is the worlds market leader. Headquartered in Atlanta and with more than 500 brands, operating in more than 200 countries world over, it operates a stable franchised distribution system in which Coca- Cola Company produces syrup concentrate selling it to various bottlers. The company boasts of hundreds of brands as well as thousands of products in over 200 countries over the world. Due to the cultural tastes of some products, they are only sold locally while other products are region- bound. Overview of Problem Solving and Decision Making Process Cross, Miller and Cross (2009) argue that the process of making decisions in the company is centralized with the use of the classical model. The top level managers take time in making the decisions keeping in mind all the possible alternatives prior to coming up with a rationally economic solution. In this process, no employees are consulted especially in the event of a programmed decision making. Upon receiving orders from the general managers, the line managers in the middle level management are charged with only ordinary routine decisions. The top management makes decisions related to: trade discounts, advertisements, distribution, price reductions, and package positioning. For instance, in the recruitment of the new employees, top management also gives approval to the vacancies while the human capital department personnel conduct interviews and tests. Overview of Coca-Cola Company Profile Coca-Cola Company, a multinational organization founded in 1886 in Atlanta, Georgia as a beverage industry began its international merchandise in 1895 after selling their coke product in bottles (Tuleja 2008). This strategy was successful and the bottled coke was recognised as a highly consumed brand worldwide. The primary objective of the company is to be the global leader in the manufacturer, retailer and marketer of beverages in accelerating the sustainable growth. The objective is achieved through the company targeting different areas globally with different products aimed at gaining brand name and popularity. All the bottling partners have a close working relation with the customers through grocery stores, street vendors, convenience stores, and movie theatres. According to In Idowu (2009), the company carries out regular reviews and evaluation of its business plans and performance so as to improve business earning and ensure increased market competition. Business models are re- aligned with decisions in order to match the objectives with the strategies in achieving them. Problems or issues of the Coca-Cola Company Since its inception, Sander and Bobo (2011) postulate that Coca-Cola Company faces a lot of challenges in terms of its brand new strategies being developed by other beverage producing industries that threaten Coca-Cola existence. The main competitor for the company is the PepsiCo or Pepsi Cola Company whose portfolio of services and products are extensive as Cokes. Both the two beverage companies offer products which are almost similar in their flavour, price and ingredients. However, Coca-Cola Company caters for the needs of the thirsty drinkers through offering distinct products. Financially, Coca-Cola has often lagged behind PepsiCo with a decrease in both revenue and net income over the past years. For instance, its revenue between 2012 and 2014 decreased to $45.9 billion from $48 billion marking a 4 percent decline in the last three years. On the other hand, PepsiCo registered an increase in the revenue to about $66.6 billion from $65.4 billion, a 1.8 percent increment during 20 12-2014 period. Nevertheless, the company has seen an increasing cash flow as well as total assets despite PepsiCo leading in terms of revenue and profits. Objectives behind the selection of particular Coca-Cola company problems Coca-Cola Company as a successful global company still faces public perception problems (Sander and Bobo 2011) Some of the products do not taste good as well as gaining the popularity as its red flag brand. The public perception is that some of these products can more likely to lead to certain diseases such as diabetes especially when consumed in large quantities. Such attitude of changing health- consciousness of the market remains a serious effect on its visibility in the business dominance. Problem solving process in Coca-Cola Company Coca-Cola employs a consultative management style to problem solving and decision making (Anderson, Billings-Harris 2010). The approach motivates the employees who are encouraged to set their goals in line with the aims of the organization which regular reviews through performance appraisals. The advantage is that it increases the efficiency of the employees, motivating and training them to be productive. As a worlds premier beverage industry spanning more than 118 years, the Coca-Cola Company focuses on strategic workforce programs that helps to embrace workers cultures, ideas, similarities and differences. Diversity advisory council is one of such mechanisms consisting of employee representatives from all functions, level and business units. The council is charged with the responsibility to develop recommendations which inform the senior management on the companys efforts and objectives. Coca-Cola Company embraces employee forums where they support each other on matters of personal and professional growth so as to enhance a collective ability. Team work is encouraged as a way through which employees voice their grievances in Coca-Cola Company as well as being accountable on matters such as quality, utilization and yield. Approaches used by Coca-Cola Company According to Miller and Jentz (2008), every business is composed of its culture which is dependent on the organizational management style as well as structure. Some of these cultures available for use by any organization are role culture, task culture, power culture and person culture. Coca- Cola Company adopts a role culture in which all the employees have a defined role to carry out. The employee roles are split into different functions which take a hierarchical order. For instance, Coca- Cola divides these functions into different sections such as accounts, production and marketing with hierarchical order of offices. Such offices are manned by production managers, technicians, supervisors, operatives among others which work by rationality and logic. Therefore, in Coca-Cola, approach to problem solving and decision making uses position as the chief power source while rules and procedures form main source of influence. Values with the Coca-Cola Company serve as a compass in decision making and problem solving for its actions, forming the main description of its global business behaviour (Anderson, Billings-Harris 2010). Among the values are: leadership, collaboration, integrity, accountability, diversity, quality and passion. The aforementioned values are incorporated in the Coca-Cola Company through the focus on the market and the needs of the customers and the franchise partners, possessing a global view, listening, observing and learning the market, and being insatiably curious. Tools used by the Coca-Cola Company Employee engagement forms the main tool used by Coca-Cola Company (Anderson, Billings-Harris 2010). Such engagement consists of five points: realization that hard stuff delivery is not enough, acknowledging to the workforce their strengths and weaknesses in an open way, engaging every employee in the work, involving all the employees concerning the management style, and identifying different employee talents. Solution Taken by the Coca-Cola Company Miller and Cross (2013) state that Coca-Cola Company has been hard at its work utilizing the ample war chest in building the presence in the ever rapid growing category of beverages. In order to curb the problem of competition especially from its core competitor, PepsiCo, it has owned 16 percent of the Keurig Green Mountain. At the same time, a fresh Keurig Kold device is being developed which is projected towards debuting the fall in its revenue and profits as a result of the competition. Keurig, which is based used for pod- based drinks when hot, is intended to feature Cokes branded products as being strong in the market. In addition, the company recently finalised the purchase of the 17 percent stae of the Moster Beverage. This deal will help the company in the access to the energy drink segment. All these transactions are anticipated to take effect in bolstering the top as well as bottom lines with an immediate effect. Alongside, this is aimed at targeting the younger customer ba se. In order to capitalise on the fact that there has been an increase in the number of the customer base, Coca-Cola Company intends to capitalise on this shift. For instance, in India and China, Coke has continued to face water shortages due to the surging demand in the bottled water goods. Any alternative Solutions Coca-Cola Company has embraced a public relations approach in dealing with the competition issues world over (Amerland 2013). The most viable solution has been through open communication especially with the main constituents such as the media, public, trade channels, employees, suppliers, state and national government. The company has engaged into an open as well as honest communication in resolving some of the emerging competition problems with the view of ensuring that they are well resolved and identified. Amerland (2013) adds that through the well laid down communication channels, the consumers are able to make informed choices of the products. This is also effective in achieving an efficient promotion because communication finds its roots to the persons behavioural aspects which have a direct link with the culture. Coca-Cola Company has factored in the fact that poor public relations and the communication with the customers make them to lack the pre-requisite knowledge about the products. Impact of success and growth after using the company selected model Clarkson (2008) argues that firms that are said to have a higher competitive advantage over the rest have an access to special resources and use them in an efficient way. In turn, this results in a higher revenue, production growth and profits. Coca-Cola Company has utilized Michael Porters competitive forces model in dealing with the five competitive forces in the market. Through the Porters model, Coca-Cola Company has divided its competitors in categories such as traditional competitors, new market entrants, substitute services and products, customers, and suppliers. Through the use of the model, Coca-Cola Company has employed four generic strategies in managing the competition by the help of the information technology and systems. These strategies are: Low cost leadership- the company utilizes this strategy so as to achieve lowest prices and operational costs. For instance, an efficient customer response system has been incorporated in the supply chain management system so as to directly link with the customers behaviour. This has helped the company in the distribution and production as well as supply chains thus lowering the inventory and the costs of distribution. SWOT Analysis of the tools used by the Company As a five forces analysis, Porters model as used by Coca-Cola Company can be analysed using the SWOT analysis (Isdell and Beasley 2012). This can be used in the analysis of the company on the basis of the companys strengths and the weakness with relative to the opportunities and the threats. Through the use of the model, the company makes important strategic decisions in terms of the competitive factors. As a de facto framework especially in the analysis of an industrys competition factors, Porters five forces model has been used by Coca-Cola Company in measuring its competitiveness in the market. The analysis is as follows: threat to the entry of the new entrants- for the beverage industry, entry barriers of the potential competitors is very relatively low because no consumer switching cost occurs as well as zero capital requirements. As a result, many new brands are hitting the markets which are similar in prices and tastes with those produced by the company especially with referen ce to PepsiCo, the main competitor (Isdell and Beasley 2012). The Coca-Cola Company utilizes this strategy because it has been in the business for a very long period of time hence can be able to command a higher competitive purchasing power from the customers who are not willing to try a new brand. Through the threat of the substitute products competitive force, Coca-Cola Company does not have a brand that is unique in its flavour making it to be prone to the use of the other substitute products by the customers. For instance, through a blind taste test, it is argued that many people cannot easily delineate between the Pepsi and Coca-Cola (Fernando 2010). Through the bargaining power of the buyers force, Coca-Cola Company enjoys a lower power due to the fact that there is no pressure to the customers owing to the buyer brand royalty. On the basis of the rivalry from the existing firms, currently, PepsiCo is the main competitor with a wide range of the products that operate under its brand. The two beverage industries are predominant in the carbonated beverages through the outdoor activities and events. Coca-Cola Company also faces competition challenges from other brands such as Dr. Pepper due to their unique flavours. Coca-Cola Company faces a low pressure in terms of the bargaining power of the suppliers because it is the largest supplier of the carbonated water (Isdell and Beasley 2012). Analysis and Comparison of company Model with other two Models The other two models that can be used in the analysis of the competitive advantage of Coca-Cola Company are the four Ps Model and the market oriented strategic planning model. The Four Ps Model stands for product, price, promotion and place. According to Isdell and Beasle (2012), a product can be an intangible service or a tangible good which can be used in fulfilling a need. In this model, Coca-Cola Company can use this model due to its varied products in the market making it possible for the company to successful market them. According to the price, Coca-Cola Company enjoys good pricing decisions that help in impacting on the profit margins, marketing strategy, and supply and demand. Similarly, the company places and positions the products differently on the basis of the varied price points while at the same time the price elasticity is considered. Fernando(2010) states that promotion is also used by Coca-Cola Company in determining the various marketing agencies and regions so as to disseminate the relevant information to the customers. This is also used in the differentiation of the products through the use of such events as advertising, social media, public relations, email and video marketing and more. All the aforementioned platforms are supported by the use of a well positioned brand aimed to maximize the return on the investment. Coca-Cola Company makes use of the Place strategy because through it various regions around the globe, different products are place in different areas considering factors such as time and price. On the other hand, the market oriented strategic planning model can also be used by the Coca-Cola Company. This is especially in the development and maintenance of the viable fit that can enable the company in achieving the set objectives, skills and resources to address the changing market opportunities . Findings from the comparison results Making the customers to be the top priority makes a company to enjoy a higher competitive edge (Miller, Cross and Jentz 2013). This is because the customers are able to put into place too effort and time in the engineering of the products and development, thus making them to be less equipped in building the solutions based on their demands. The knowledge of the customers preference and tastes helps the company to develop the products accordance to the specifications and better market them persuasively. As a result, there is an increase in the sales level and the customer base. Recommendations A marketing orientation is essential in helping Coca-Cola Company to make advanced planning on the development of the products (Hill and Jones 2010). The business has to be responsive to the perpetual changes of the customer and this can only be possible through the use of strong technology infrastructures and the clearly defined communication channels. The aforementioned marketing structures will enable Coca-Cola Company to allow for the efficient times for the response from the customers. In addition, the production process has to cater for a flex in the new products that the customers want. Introduction of strategy Roy (2009) cites that product differentiation strategy is used by Coca-Cola Company in enabling the new products or changing the convenience of the customer in using their products. In this regard, the company has used mass customization through offer of customer tailored products by the use of the same production resources through mass production which meet the varied specifications and needs of the customers. Cokes global divisions except the North American holding fall under Coca Cola International. The organizations international entities operate similar to the other eighties structure except in instances of key strategic decision where the international divisions are responsible for making their own independent decisions. The organization employs three management styles which are laissez-faire, autocratic and democratic management concept to oversee these international divisions and this implies that the corporate executives provide little guidance on how regional branches are managed unless the decision may affect its goals worldwide (Hill Jones, 2010). Cokes North London branch has entrenched the culture of laissez-faire implying that the management have given a free will on employees decision meaning that workers work independently as long as they meet Key Business Indicators (KBIs). The directors assume a relaxed role when coordinating the organizations internal operation and the executive hold a vision to refresh all the workers and to have passion for job responsibilities. The organization also has a corporate advisory council in place comprising of representatives group of employees from all levels and business divisions of the company. The council nurtures recommendations for senior management on advancing the organizations efforts towards attaining its diversity objectives. In North America the company often holds employees forum where the workers mingle with colleagues with similar interests and backgrounds and it is through these forums that employees support each others personal and professional growth for the sake of improving on each others personal and career growth with the sole focus on giving meaningful contribution to the company. The company has a general manager who sits at the top of the regional hierarchy and in turn reports to the country head. These general managers have other managerial subordinates and they act on certain cases depending with the situation at the micro level. Managerial style adopted by the executives follow incentive based system for actualizing peak performance from the salesperson, and through the concept, monetary and non-monetary incentives are issues to the salesperson to motivate them meet or exceed their sales expectations. Some of the monetary incentives may include pay hikes, bonuses and commissions while non-monetary incentives may include discounted holiday packages and vouchers for vacations. Strategies adopted to illustrate your suggestion Coca-Cola Company has also focused on the market niche as the best way of curbing the needs of the customers. This is implemented through finely tunes sales as well as marketing techniques. Through this model, the company has ensured a strengthened supplier and customer intimacy. The suppliers, for instance, have been allowed an opportunity to decide how and when they can be able to ship their products allowing them a more lead time in the production of the goods. Such strong linkages have been able to help the Coca-Cola Company in increasing their switching costs as well as remaining royal to the company. Implementation of the recommendation model against organisation problem The market oriented strategic planning model can be used by Coca-Cola Company in shaping the business products in order to help in yielding the profits and the growths (Michaux, Cadiat and Probert 2015). In line with this model, Coca-Cola Company has been able to assess each of the varied business activity through factoring in the rate of the markets growth, companys position as well as its fit in the market. The company has also been able to use this model in developing a strategy to achieve in the long run objectives, setting strategic plans and managing the investment portfolio (Mu?ller 2011). Coca-Cola Company in this model use has been enhanced in the tactical marketing plan including the advertising, merchandising, pricing, product variants and distribution channels. Conclusion From the foregoing discussion, Coca-Cola Company has a good understanding of the needs of the customers and this makes it easier for the top leadership in making decisions and solving the emerging problems. As such, the company has a good ability in marketing effectively because the research department helps in conveying the messages with clarity on their products, their use and marketing strategies. References Fernando, A.C 2009, Business Ethics: An Indian Perspective. Prentice Hall. Cross, F. B., Miller, R. L. R., Cross, F. 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